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Brand-Protection...
...a holistic Approach

 
The illegal copying and adoption of foreign services is demonstrated with various terms: Counterfeiting, plagiarism, etc. In the public and academic debate, the terms product and brand piracy have prevailed. Brand piracy is understood as the imitation of trademark rights. Product piracy therefore as the imitation of products, no matter if in addition there is an imitation of the brand.
 
Plagiarism can be distinguished by how the counterfeiters bring the original manufacturer in relation to their own counterfeit goods:
 
Brand- and Product Piracy: counterfeit products, which should not be recognized as fake.Consumers should believe that it was the branded product. The product and the brandlogo are imitated. Only the price differs from the original. Examples: fake Rolex watchesand fake Lacoste t-shirts.
 
Piracy with respect to the brand: Plagiarism that is copying of the product and change thebrand. The product name and the brand logo are modified, but remember the original.Examples: Bucksstar Coffee (instead of Starbucks Coffee), Haagen Bozs (instead of Haagen-Dazs) and Adidos (instead of Adidas).
 
Piracy without reference to the brand: Imitations which imitate the product, but not thebrand. The counterfeit products are offered under another product names and logo. Example: salt and pepper shakers from Koziol were copied by the Italian company Due Esse and sold under its own name.
 
We at BlueOcean take a holistic approach to the topic brandprotection and can distinguish between the
various forms of counterfeiting. Thanks to the use of semantic technologies.
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Our offer...
...Your benefit


 
We use an specific Internet search to identify websites (worldwide) which contain instances of particular generic designations of the product or the brand. So we can find allthe relevant websites.
 
We are multilingual with 24 languages ​​around the world to automatically identify your products and brands anywhere in the Internet. So we can understand the relevant content of these websites.
 
We document the website with regard to product- and retail- specific characteristics, such as composition, dosage, packaging, billing process etc. that might indicate product counterfeiting or brand infringements.
 
We create personal and company profiles for the relevant websites or online shops in order to identify who is behind them.
 
We gather evidence via test purchases (mystery shopping).
 
We put together documentation that will stand up in a court of law as a preliminary stepin the process of e.g. taking legal action, establishing communication or issuing a warning, etc.

Brand-Monitoring & Brand-Protection

...successful thanks to semantic-based intelligence and a systematic process


 
Over the last 10 years we at BlueOcean have developed and implemented the semantics- based web technologies for a wide range of business processes that are necessary in order to be able, for example, to model and support the anti-counterfeiting process. This covers the following technologies:
 
Crawler and spider technologies used to identify and monitor relevant sources, including forums, social networks and other millions parts of the long tail of the Internet (deep web)
 
Monitoring, analysis and classification of the content of these relevant sources using semantics-based intelligence and specific ontologies
 
Entity extraction and identification of personal profiles as well as personal and company networks from the Internet and professional databases for the identification of the responsible persons
 
This allows hundreds of thousands of online shops and websites to be systematically and to a large degree automatically monitored with regard to the sale of a large number of (illegal) products and for those individuals and companies responsible to be comprehensively analysed.