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Industrial Specific Solutions

In addition to the original advice to companies for the use of semantic technologies for the optimization of internal business processes, BlueOcean SBC developed core solutions for different industries. This includes a standard solution in the internet monitoring specifically for Brand Protection, as well as a solution for the identification of possible counterfeits which are traded online ...

Brand-Monitoring & Brand-Protection

A brand is often the most valuable asset of a corporation. Brand owners manage their brands carefully to create shareholder value, and  is an important management technique that ascribes a money value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company's balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value.
Product and brand piracy increasingly becomes a serious threat not only for consumer-goods companies. The economic damage is difficult to quantify, not least because of a high number of unreported cases. BlueOcean has declared war on counterfeiters and trademark infringement by using modern semantic web solutions which offers the highest level for track of unlawfully used trademark rights in the internet
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A solution to the continuous monitoring of the internet for possible product imitations and illegal distribution channels concerning counterfeit products. Product imitations are nothing new, but the Internet has opened the counterfeiters and your accomplices completely new and highly efficient distribution channels. With simple e-shops and more or less refined Spam large quantities of counterfeit products can be delivered to the consumer. That this illegal market has increased massively, is confirmed open by the authorities and the affected industries.
The consequences are critical. Not only big losses and pressure on the price list are the consequences, but also a deterioration of the company and the product's image and consumer risk. However, high-quality semantic technologies allow the illegal e-shops to automatically discover, to identify those responsible and to acquire the necessary information, which are a prerequisite for successful legal action.
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